arch for weird music, strange
music, bizarre music (or really bizarre music, or even really, really bizarre
music) or any combination thereof that would suggest that weird, strange,
bizarre, freakish, or alternative music, musicians, and other things of
a musical nature was the searcher's focus. Now why is this? Because Al knows
Al is alternative. Al knows Al is weird. In fact, Al knows Al isn't for
everybody. In fact, Al Phlipp music is mostly for a select few. Mainstream
marketing and traditional channels would not get Al to those few who would
appreciate him the most. But a passive, search specific, easy-to-go-to-the-next-thing-if-this-one-sucks
type of medium just might. So it is central to Al's mission that everyone
out there who wants weird music, wants strange music, wants odd music, wants
alternative music, or just wants something weird, odd, and goofy, would
hit the Al Phlipp site at least once. Because Al knows: if they belong,
and they hit it once, it'll stick to their face.